top of page

JADEN MARTINEZ

Graphic Designer 

UX/UI Designer

Omankos Revenge is a fashion label that specializes in streetwear for rebellious and punk-minded young adults. The brand's bold and edgy designs are intended to inspire and promote self-expression.

Omankos Revenge's identity is characterized by striking and sharp imagery, combined with a bold and vibrant color scheme. An alternate logo featuring dripping letterforms is showcased here as an example. The tagline "BY REBELS FOR REBELS" emphasizes the brand's authenticity and speaks to its rebellious spirit.

The website adopts a rebellious and unconventional approach, with seamlessly integrated elements that grab the viewer's attention. The site effectively prioritizes key information through the use of hierarchy and other design techniques, while also maintaining a consistently engaging and interesting experience for the user.

With these seasonal flyers here the intention was to create a striking visual impact that catches your attention immediately. The flyers are designed with bold and vibrant colors, accompanied by visually captivating imagery, to ensure they truly stand out.

Client Led Design Brief

​

​

Main Goals: 

  • Provide clothing worldwide.

  • Make my audience feel empowered

Challenges: 

  • Other brands/competitors

  • Expanding

  • Having a brand that speaks to people worldwide

Services:​

  • Streetwear Clothing

  • Accessories

Market: 

  • Young Adults

  • Punk

  • Rebellious

Main Competitors: 

  • Spencers

  • Hot Topic

  • Teenhearts.com

Central Ideas:​

  • Rebellious Streetware

  • Punk Themed

Attributes:​

  • Rebellious

  • Loud

  • Edgy

Branding Image sets Omankos Revenge apart

- Sasha Cheno (owner)​

Omankos Revenge

Tuscon, Arizona

2021

Small Business

PROCESS

It was only upon completing user interview and observing competitors that I gained an understanding of the essential elements that should be incorporated in a clothing brand and it's website. Additionally, this exercise provided insight into how the brand and website could be tweaked and customized to highlight the brand's unique and authentic rebellious spirit.

Brand Positioning

Brand Attributes

​

  • Culture: New, Rebellious, Anti, Punk, Emo

  • Customer: Young Adults, Punk, Emo, Gangster

  • Voice: Sick, Dope, Loud

  • Feeling: Feel Good, Inspired, Expressed, Welcomed

  • Impact: Self-Expressed, Included, Empowered

  • X-Factor: Made by rebels for rebels, Authenticity

Brand Mission​

​

Omankos Revenge provides streetwear clothing to rebellious young adults in a new, punk environment with a loud voice. Helping them feel inspired and self-expressed

Personas

Final Mark

In creating the final mark, my goal was to incorporate a distinctive and multi-dimensional design. Firstly, the use of an offset-outline with varying line widths is intended to convey a non-traditional and edgy aesthetic. The jagged and rugged appearance further reinforces this outside-the-box approach. Secondly, upon closer examination, the mark reveals a double image: at first glance, it resembles a rose, but upon scrutiny, a monster or creature emerges, staring blankly at the viewer. The teal element represents the face, while the red petals signify the horns, and the stem forms the body of this serpent-like being. This intricate design adds depth and complexity to the mark.

Typeface

To create an effective pairing that balances personality and structure, I combined a serif and a sans-serif font. Optima was chosen for its bold and rebellious character, which perfectly aligns with the brand's edgy persona. Meanwhile, Gotham was selected for its grounded and structured appearance, which is essential for building a successful and trustworthy brand. The resulting combination achieves a unique and engaging balance of personality and structure.

Supporting Patterns

Colors

#BE1E2D
C 15 M 100
Y 90 K 10

#1DB2BF
C 72 M 6
Y 25 K 0

#212121
C 0 M 0
Y 0 K 87

#FECB3F
C 1 M 20
Y 86 K 0

#724780
C 64 M 84
Y 21 K 5

#166088
C 92 M 60
Y 27 K 8

When developing the color scheme, my goal was to strike a balance between boldness and modernity. To achieve this, I experimented with various color combinations and hues, focusing on creating a visually striking palette that would capture attention and be memorable. I carefully selected colors that complemented each other and created a cohesive look and feel. Each color was chosen based on its ability to evoke certain emotions or convey a specific mood. Additionally, I ensured that the colors were modern and contemporary, reflecting current design trends and the latest styles. The resulting color scheme not only captures attention but also creates a visually engaging and impactful experience for the viewer, making it an essential aspect of the overall design.

Stationary Set

Stationary Set

Sticker Set

Previous: Montage

Next: snappy designs

Logo Development

Competitor Research

We're featuring various clothing and accessories that align with our brand's sharp and edgy aesthetic. Our collection includes tote bags, joggers, hats, and t-shirts, all designed with the same intention in mind.

bottom of page